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Anni Grid Plaited Tee - ElementalAnni Grid Plaited Tee - Elemental
Alma Knit Tee - InkAlma Knit Tee - Ink
Sale price$117.60 Regular price$158.00
Bauhaus Short Sleeve Sweater Tee - AuroraBauhaus Short Sleeve Sweater Tee - Aurora
Lou Cotton Colorblock Cardigan - PaletteLou Cotton Colorblock Cardigan - Palette

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living with knitwear.

the best knitwear isn't meant to stay perfect. it's meant to become yours.

worn often. packed into suitcases. thrown over a chair at the end of the day. borrowed by someone you love. a few simple habits will keep it beautiful for years — but the best thing you can do is simply keep wearing it.
the habits

six things we always do

everything here comes from years spent making knitwear alongside the people who know it best.

01: wear it more than you wash it

natural fibers don't ask for constant care. merino and alpaca resist odor; cotton refreshes between wears. most of the time, a little fresh air is all they need.

02: resist the urge to hang

knits stretch under their own weight. folding (not hanging) helps them keep the shape they were designed to have.

03: never machine dry

lay your knits flat to dry, and let time do the work.

04: let steam do the work

steam relaxes fibers; irons flatten stitches. the goal isn't just removing wrinkles — it's preserving the texture that makes a knit feel alive.

05: don't fear pilling

pilling is simply part of natural fibers & friction — the shortest strands work their way out early on. use a sweater shaver once per season to keep your knits looking fresh.

06: store it clean

a knit spends more of its life folded than worn, which is why how you store it matters. always store clean before a new season begins.

a small travel secret

knits travel remarkably well.

when you unpack, don't reach for an iron. hang it in the bathroom while you shower — the steam does exactly what the fibers need.

no travel steamer. no ironing board. just patience.

every fiber has a personality

we choose each yarn for the piece it becomes. here's how to care for the three you'll find most often.

cotton

everyday easy.

  • soft, breathable, washable, and made for repeat wear. knitted cotton has the comfort of your favorite t-shirt with more structure and dimension — treat it gently and it'll reward you for years.
  • machine wash cold, gentle cycle — or hand wash.
  • lay flat to dry.
  • steam if needed.

merino wool

nature already did most of the work.

  • temperature regulating, breathable, and naturally odor resistant. merino stays comfortable across changing temperatures and rarely needs washing — most of the time, airing it out is enough.
  • wash only when needed.
  • hand wash cold.
  • lay flat to dry.

alpaca

exceptionally soft. surprisingly strong.

  • lightweight, remarkably warm, and naturally insulating. alpaca gives you warmth without bulk, with a softness that feels luxurious but is made to last. like merino, it rarely needs washing.
  • spot clean whenever possible.
  • hand wash cold only when needed.
  • lay flat to dry, store folded.
frequently asked

the questions we hear most

can I machine wash?

cotton knits, yes — cold water on a gentle cycle. for wool, cashmere, and alpaca, hand washing is gentler and helps the piece keep its shape and softness. when in doubt, hand wash.

how often should i wash?

less than you'd think. natural fibers resist odor and refresh beautifully between wears. wash when a piece actually needs it — not on a schedule. airing overnight handles most wears.

can i steam?

yes, and we recommend it. steam relaxes wrinkles and helps the fibers regain their natural shape. it's the easiest way to freshen a knit between wears.

can i iron?

we don't recommend it. direct heat flattens the stitch texture that makes a knit what it is. reach for steam instead — it does the same job without the pressure.

why is my sweater pilling?

pilling is normal. natural fibers shed loose ends wherever there's friction — cuffs, sides, a shoulder-bag strap. it isn't a quality issue, and it's easy to fix.

how do I remove pills?

lay the piece flat and pass a sweater comb or fabric shaver gently over the surface. work in one direction and go lightly — the surface cleans up quickly.

can i travel with knitwear?

knits travel well. fold rather than roll to preserve the shape, and if wrinkles set in, hang the piece in a steamy bathroom while you shower. no iron required.

how should I store it?

clean, folded, and never on a hanger. use a breathable cotton storage bag, and add cedar for long stretches between seasons. always store clean — marks set in over time.

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