It's Deadstock, Darling

100% Earth-Friendly Fibers

We believe in creating with what already exists instead of creating waste. Filtering deadstock alpaca wool and Pima cotton through the hands of talented Peruvian knitters, we bring you high-quality, low-impact knits designed for a lifetime of wear.

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Meet the Maker: Declarative

Meet the Maker: Declarative

It was love at first Reel when we discovered Declarative. A love of knitting and comedic approach drew us to learn more about the person behind the...

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we call it

Waste-Led Design

The Endery is an innovative knitwear project that tackles global waste by using what already exists, creating lifelong knits from deadstock yarn. Through our experience and proximity to knitwear production in Peru, we aim to bring as much sustainability to the table as we can, celebrate talented artisans and traditional craft, and solidify a community that cares about our impact as consumers.

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