The Endery | Our Story
WE ARE KNITWEAR MANUFACTURERS CALLED TO ACTION BY WASTE.
“We must be doing something wrong,” we thought. The more knits we produced, the more leftover yarn was piling up around us.
In our search for a better way, we learned that leftovers, or deadstock, can happen for a lot of reasons throughout the fashion industry supply chain. Overage margins to avoid running out of material, human error, and intentional over-ordering contribute to deadstock. And, since it’s simply not possible to make clothes and goods without trimming away the ends, leftovers are inevitable.
The fashion industry is the second most water-intensive industry in the world and produces as much carbon as the UK, France, and Germany combined. Our planet’s natural resources are wasted when textiles are wasted. You could say that deadstock is a hidden tax our planet pays for fashion.
This price felt especially unwarranted to us in our manufacturing base of Lima, surrounded by deadstock alpaca wool and Pima cotton—some of the most sought-after fibers in the world. We decided to create a third fate for deadstock. Because it’s senseless not to use perfectly good waste.
Designing based on leftovers is tricky. So is knitting with them. Lucky us, the skilled hands we needed were already in our community.
By harnessing the celebrated traditions of Peruvian craftsmanship, we perfected the art of rescuing leftovers to create high-quality, low-impact garments designed for a lifetime of wear.
Does the world need another brand? Maybe not. But it most certainly does not need more waste.
WE ARE A FEMALE FOUNDED COMPANY BASED IN LIMA AND BROOKLYN.
KELLY PHENICIE, MANAGING DIRECTOR
Having grown up across two continents, Kelly came to Lima, Peru, after finishing college at NYU in 2006. Her journey began in human rights research and academic writing before she stumbled into textiles. She later settled in knitwear as she grew and ran the manufacturing company Green Design Link where she developed an expansive network of incredibly talented knitters and a system for making hand made products fairly and reliably. Kelly lives with her husband and 5-year old son.
ELLEN SAVILLE, CREATIVE DIRECTOR
The ginger Brit who brings creativity, art and sensitivity to what we do. With many years of experience in the handmade textile industry, Ellen has worked with Latin American artisans, and launched sustainable productions for well known brands such as Nike, and Banana Republic. As a creative consultant and sustainable fashion advocate, she also works for alpaca mill Inca Tops to develop their yearly hand-knitting collection. A maker herself, she started sewing at age 7, learned to knit from her mum and is passionate about mending. She currently lives between New York, England and Lima.
