The cold facts are that consumerism and the overuse of poor materials have a devastating impact on our planet. Absurd amounts of unworn, unused materials and products are routinely sent to landfills. It has to stop.
So we challenged ourselves to make a new kind of brand, one that really takes the earth’s needs into account. And that means using what already exists, because what you may not know is that there is an alarming amount of high quality fabric and yarn out there that is simply not being used.