The fashion industry is the second most polluting in the world, right after oil & gas. On the one hand, fast fashion produces clothing that doesn’t last, creating waste and loading up landfills. On the other, the manufacturing process itself generates a lot of excess, uses a lot of resources and doesn’t always create respectable jobs.
The Endery is an innovative knitwear project that tackles global waste by using what already exists, creating lifelong knits from deadstock yarn. Through our experience and proximity to knitwear production in Peru, we aim to bring as much sustainability to the table as we can: rescuing quality materials, minimizing environmental impact, making products that last (both in design and quality), celebrating talented artisans and traditional craft, and solidifying a community that cares about our impact as consumers.
We started this project because we felt like we were sitting on the sidelines as we watched the issue of waste in real time. Through knitwear production, we saw alarming amounts of high quality yarn pile up and suppliers struggle to find responsible and viable solutions. We started it not because the world needs another brand (it doesn't). But because we felt uniquely positioned to make a difference for people and planet in this specific little niche and because we couldn’t sit on the sidelines anymore.
Kelly Phenicie & Ellen Saville
managing director, creative director
Having grown up across two continents, Kelly came to Lima, Peru, after finishing college at NYU in 2006, and she’s been there ever since. Her journey began in human rights research and academic writing, and then nearly a decade ago she stumbled into textiles. She later settled in knitwear as she grew and ran the manufacturing company Green Design Link, where she developed an expansive network of incredibly talented knitters and a system for making hand made products fairly and reliably. Kelly lives with her husband and 5-year old son.
With many years of experience in the handmade textile industry, Ellen has worked with Latin American artisans, and launched sustainable productions for well known brands such as Nike, and Banana Republic. As a creative consultant and sustainable fashion advocate, she also works for alpaca mill Inca Tops to develop their yearly hand-knitting collection. A maker herself, she started sewing at age 7 and also knits - something she has her mum to thank for. She currently lives between New York, England and Lima.
Jan. 2020, Featured on podcast "Conscious Chatter"